What to Look For in Café Logos

Logos are among the most commonly used marketing tools in the world. Aside from giving a particular brand or institution a distinct identity, a logo creates familiarity by giving visual association.

Every industry has specific logo needs. No matter what kind of logo design you might be interested in, it is always advisable to seek the services of a professional logo designer.

Some business owners think that they can get away with a free logo design that they get online.

Those who know better won’t take the risk of having a logo design clone. They pay top dollar to get a distinct emblem for their brand.

An emblem that is all yours is worth paying for. If you happen to have a café business and would want a logo, here are some tips that you may find helpful.

Choose a heartwarming design.

For café logos, you must stick to designs that are light and easy to take. People associate coffee with relaxation and breaks. In fact, in this fast-paced life, a hot cup of coffee is a reward in itself.

Talk to your logo designer about having a casual layout with fonts that aren’t so corporate looking, especially if your target market is the younger set. 


Clarity of the design is very important.

It doesn’t matter what kind of logo you need. A logo design should be clear. Since you’d probably be printing this on napkins, paper cups, plates, mugs, and signage, it has to be clear no matter what size it is. The first logo of Coffee Bean & Tea Leaf is a bit blurry. The second one is a lot better. 


Going off the subject works sometimes.

Selecting totally unrelated symbols sometimes work, such as the siren/mermaid logo of Starbucks. The symbol has nothing to do with coffee. Even the green color is totally unrelated to a rich cup of caffeine fix.

However, in the case of Starbucks, it made the logo design even more memorable. This logo is now one of the most recognizable logo designs in the world. 

Going arbitrary when it comes to symbols may or may not work. While the Starbucks logo is a hit, the AOL logo design isn’t. This logo seemed uninspired and does not have any “magic.”


Stick to warm and comforting colors.

Any color that people can associate with coffee is a good choice. Amber, chocolate brown, wheat, cinnamon, and beige are all good. These colors suggest warmth and are inviting and cozy. 


Café logos should never be too serious looking. Thick industrial fonts and harsh neon colors are not recommended for café businesses. There are a number of ready-to-use logos online.

If you want an exclusive logo design, you can hire a logo designer to create a unique emblem for your coffee shop. Remember to choose one that is easy on the eyes and one that suggests good times. 

Related: Food and Restaurant Logos