Choosing Logo Designs: Colored vs. Black and White

Every wise business owner knows that a logo is more than just a visual representation of their brand or business.

A logo is an effective advertising tool—the surest way to let the public know that you are providing a particular service or making a specific kind of product.

For the case of institutions, the logo makes it known that such a community exists. There really is no getting around it, every business that dreams of being successful and known should invest in a good logo design. Without an emblem, a business will find it hard to establish a solid identity.

Every logo designer starts with inspiration in creating a logo design. Nowadays, you have the option to have a custom-made logo design or buy a ready-made emblem.

Designing a logo on your own can be quite a challenge since you need logo design software to ever do it right. It is a lot better if you let a skilled logo designer work on your emblem than DIY.

For your business logo design, you can either go black & white or colored. Because a logo is an integral piece, even the slightest color differences can impact the entire design.

The perfect combination of good graphics and impressive color choices make a good logo.

For jewelry logos and elite fashion logos, the safest bet is a black-and-white logo. Anything black and white is deemed to be elegant, timeless, and professional looking without so much effort.

Non-colored logo designs also work for an attorney and architectural logos. Some industries, like childcare services and restaurants, are better off with colored logos. For these industries, colors help evoke the feeling that business owners want for their clients. 

A good logo design can be able to hold it together even if changes in the colors are made. In fact, to test the integrity of the design, the best thing to do is to eliminate the colors and see what will happen.

The clarity of the design is also tested this way. In choosing the perfect color scheme, it is necessary to have as many options as possible. Sometimes the most suitable color combination will just jump right at you. 

Color choice is a major factor in the effectiveness of a logo design. Certain colors evoke strong emotions from people. The red is often associated with passion, conviction, and strength, which is why it is often used for a number of political logos.

Also it is also associated with love and romance, making it a popular choice for dating logos as well. Pink is perceived as delicate and dainty and a top choice for spa and cosmetics logos. 

For top-quality logo designs, make sure to buy only from legitimate logo designer websites. Don’t settle for free designer logos, as they are usually low in quality and don’t come in the necessary formats that you’ll need to maximize the use of your logo.

Related: Wedding Logos for Freelance Wedding Planners